Mystery Guarantee

Remember yesterday's post about the number one ranked eBay Store design firm in the whole entire world, according to themselves? :)

This company is using graphics in their marketing that says "Guaranteeed." I clicked and clicked, and I read and read their pages. I couldn't find anything about what this guarantee is. I hate this stuff since it's so misleading.

For all we know, the guarantee could be that you WILL receive work at some point from them, and that work will contain at least one graphic in it. Without a stated guarantee, they leave you to imagine what it is, and I bet that you imagine that their work will make your sales go up.

Well have them put that in their contract. If they are guaranteeing a change in your business, it should be in writing. And if it's a guarantee, the next logical question is what happens or what do you get if your business doesn't change or grow to their guaranteed point? Do you get money back? Do they do more work? How much more work?

This is just bad marketing because it's slippery and deceptive. If anybody offers a guarantee, make sure it's part of the contract that you're both signing. Don't go on a handshake. Don't just go on an email. Make sure you totally get it in writing, and that it's clearly written.

Posted at 05:00 AM in That's Bad Marketing | Permalink | Comments (0) | TrackBack (0)