The #1 Ranked eBay Store Design Service

I was looking around some eBay Stores recently, and one of them was designed by a company I'd never heard of before and won't name. I followed their link to their eBay Store, which promoted them, and then to their website, which I found incredibly bland. By they used two lines in a few places that really intrigued me.

• We are the NUMBER ONE ranked eBay store design service worldwide on eBay today.
• Number One Ranked eBay Store Design Firm WORLDWIDE!

I emailed my guy at eBay to ask if they are ranking or awarding design companies. He said no, that company appointed themselves the number one service. So these guys are THE BEST IN THE WORLD and even though we've been doing eBay consulting and design for 7+ years, I've never heard of them. I don't remember them speaking at eBay Live or exhibiting there. I guess they are too big and busy to come to eBay Live. :)

So then this is some bad marketing since it's a lie. Who ranked eBay Store design services? Where does my company fall in this ranking?

I just don't like when companies do this. They might as well say, "We're the best company out there, as voted by our mothers!" And anybody who hires them because they read that, believe they are the #1 ranked company, and don't even dig deeper to see who did the ranking and where other companies fell... well, you're not doing your research!

Always check on claims people make. If a company makes a claim or guarantee, which this company did, make sure you get it in writing and signed.

Posted at 05:00 AM in That's Bad Marketing | Permalink | Comments (0) | TrackBack (0)