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Thursday, 29 October 2009

Dove and Walmart Remind You You're Ugly

Do you get these commercials where you live? A bunch of women are signing a song to the tune of "Do Your Ears Hang Low" (not sure what that's really the tune of), and they are going through a litany of physical characteristics that women traditionally may not like about themselves?

The words to this car wreck seem to be:

Do your eyes sit wide
Does your nose turn to the side
Do your elbows kind of crinkle
Do your knees sort of wrinkle
Does your chest tend to freckle
Do you have a crooked smile

Do your eyes sit wide

Do your ears sort of wiggle
Does your hair make you giggle
Does your neck grow long
Do your hips sing a song

Do your ears hang low

When this commercial comes on, I feel ugly and self-conscious. Are my eyes wider than I thought? Are my hips awful, but we're going to disguise that by saying they "sing a song"? Are my knees wrinkled?

And one should note that the women in this commercial, for the most part, are not traditionally attractive. Some were kind of ugly. Some looked OK. But the commercial seems to be about getting women to identify with unattractive women who don't seem to terribly mind that they're not so good looking.

Huh? Is that supposed to be empowering? And where is the message of this song? Where is the "Do you have a crooked smile but you're still beautiful and awesome?" The song is just a list of not-so-hot qualities without much of any other message.

Do you know what makes me feel beautiful? Thinking about the physical qualities I LIKE about myself, not singing about physical qualities I may not like about myself. I have nice eyes and nicely-shaped lips. My nose is a bit big, so I try to NOT bring attention to it. My ears stick out a little, so I tend to wear my hair long. My skin tone is uneven, but I have a nice butt and long legs for my short height. :)

So I focus on the good qualities! We all have good qualities. There should be a song about good qualities on average-looking people rather than a song about crappy, ugly qualities.

My sister always thought she had a crooked smile, and it seemed to drive her crazy. Every time a roll of film was developed or a school photo came back, she was not happy with her smile. I can't imagine her enjoying singing a song that asks her if she has a crooked smile, and seems to want to draw attention to that.

Dove and Walmart, you played this one wrong. If you want to celebrate the beauty in ugly or average-looking women, help us connect to our good qualities rather than having us sing along with some of the things that may make us self-conscious or feel unattractive.

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Comments

I love this commercial. I think the intent was to facilitate self-acceptance especially when you don' fit what hollywood or fashion industry think is beautiful...we are all beautiful regardless of whether our eyes sit wide or our hips sing a song...I love it!

I love this commercial. It reminds me that we are all beautiful. I don't think we should use the word ugly when talking about people. God created us all unique and special. How boring would it be if we all looked like those air-brushed models you see in the magazines. I am proud of who I am!

I dont think I look too bad til I see a photo of myself. Truly ugly. Do I practise smiling awfully in front of a mirror, or just avoid the lens? I honestly have never seen an uglier person off stage.

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