Here at As Was, we are fielding more interest in what we do than we've seen before. Not only are people in love with our custom and unique designs, but they also understand the strategy help and advice that comes with our services. You don't just get a pretty picture and a hardy handshake... we get to know your business, and work to improve sales and customer satisfaction, leading to higher DSRs. Did you read our study on the PowerSeller who tested her old eBay listings against the same pictures and information in the template we designed?
But with that high interest in our work comes economic concerns. And in this climate, it's understandable. We want to try to make it easier for people to afford the best company out there (that's us!), so here are our three new payment plans.
Each new client can choose whichever he or she likes for the services in your initial contract. As per our pricing page, the minimum for which you can hire us is for our "template and consulting" package at $2000. Many clients tend to add more services to their initial contract so that our work can have an even bigger effect up front.
Full payment up front. Pay your entire As Was contract in
one payment when you sign the contract, and get a 5% discount. For
example, if your contract is for template, 1-level matrix, and simple
Store, you'll be able to make one payment of $2,992.50 instead of
paying $3,150.00 (the total of these three services).
Two payments. Upon signing your As Was contract, 50% of
your contract total will be due. Six weeks later or when the tasks in
your contract are finished, whichever comes first, the remainder will
be due. For example, if your contract is for template, 1-level matrix,
and simple Store, you'll be able to make two payments of $1,575.00.
Three monthly payments. A third option is to pay your
As Was contract over three monthly payments. We will add roughly 5% to
your total as a finance charge. Your first payment is due upon contract
signing, the second payment is due a month later, and the third payment
is due a month after that. For example, if your contract is for
template, 1-level matrix, and simple Store, you'll be able to make
three monthly payments of $1,110.00.
AZ -- In a marketplace where most sellers think that
all you need for success are good products, good pricing, and good seller
reputation (feedback and DSRs), would listing design really make any
difference? Judy Oglesby of eBay seller “BluePennyLady” hired As Was, eBay’s
first Certified Service Provider, in the summer of 2008 for their template and
consulting package. As Judy is a liquidator and selling a wide variety of
items, the plan was to do A/B testing, comparing the style and layout of Judy’s
existing listings to the custom and unique design created from scratch by As
sales have skyrocketed. Items that were listed over and over but never sold now
sell quickly. Shoppers who had been confused about her policies and now very
clear. Judy said, “I know my seller friends are impressed with the template,
are asking me questions concerning how my sales have climbed. I have seen
almost a 30% increase in sell through rate in the last two weeks. I think it is
simply the template design.”
reports on her A/B testing were as follows:
After 10 days of running both old-style listing and As Was design listings, watchers
on the As Was design listings were at least twice in number of those same items
listed with Judy’s old template. Bidders who placed bids on numerous listings
chose to bid on the As Was design listings before placing bids on items listed
using Judy’s old template.
Between August 27, 2008 and September 2, 2008, the As Was design was being used
in 13% of auctions but represented 50% of the successfully ended auctions.
In mid-September 2008, Judy announced at the RocketPlace conference that the As
Was design was being used in 30% of her listings but represented 90% of her
By late September 2008, the As Was design was being used in 50% of Judy’s eBay
items but represented 90% of her sales.
As Was design Fixed Price items sold more quickly, some in less than 24 hours
as opposed to the normal 36 to 48 hours.
The quantity sold from As Was design Fixed Price items also increased.
Judy’s Store traffic has increased, having changed nothing other than the
template. She even removed the eBay Store categories from being displayed in individual
listings weeks before using the new As Was template. Judy is finding that her buyers
are entering her eBay Store from the template instead clicking on the Store
link elsewhere on the individual item page.
also had examples of how inventory that had not moved in a while suddenly
started to sell with the As Was template.
“I listed some dry storage camping bags that have been listed since May 24, but
had not sold a single one in my old design. I listed them in the As Was design
at 5:30 pm CST and sold some by 6:37 pm CST.”
She moved product that had not sold after multiple listings in the old design to
the As Was design template making no other changes as far as image layout,
title, format, or time of day. Roughly 25% of those auctions sold by simply
moving the product to the As Was design.
“I have had these Donner toothbrush/cup holders listed four different times
without selling a single one. I moved them to the As Was design on September 10th,
and they are now selling.”
“I have Amerock cabinet pulls listed ten times, 30 days at a time, and not sold
one. I listed them with the As Was template, and they are selling.”
Judy explains, “Quite a few of the listings I changed over to the As Was design,
which had not sold in a coons age, sold over the weekend as fixed price or
Store listings. Staff noticed items that had not shipped out in a very
long time, probably months. The stuff had been listed, but didn't sell. If it
were only one or two lots, I would tend to believe it was simply timing. But
that is not the case.”
Was uses design to try to communicate important points that shoppers were
missing, leading them to feel confusion, frustration, and disappointment. When
buyers have questions, they often end up buying from other sellers; even if you
answer their question quickly, the shopper may have hit the back button and
bought from someone else. Therefore, it’s important that an eBay listing give a
shopper complete trust, and leave them with no questions.
a few buyers have been emailing Judy on how eye-appealing her design’s new look
“I can easily remember you combine shipping because the Mule says it.”
“The goose stating "Ask me a question" makes me want to email. It is
much more relaxing and friendly than a statement saying “have any questions,
click here.” “
Judy is getting comments about the top of the template being interesting, and
making shoppers want to scroll down to see what this seller has to offer.
Judy is getting comments about how the template depicting Judy’s life on her
ranch makes people feel that it’s wonderful it is to have the "dream life"
everyone else would like to have. The design makes people feel comfortable, and
they love the feel of it. Buyers are sending Judy pictures of their own farms
One repeat buyer Judy had not seen in a long time recently purchased product
yesterday, and told Judy he just had to buy something and let her know how much
he enjoyed the new look.
As Was is a full-service consulting
firm specializing in branding, design, sales and marketing strategies,
operations management, and training for eBay and online sellers. As Was has
been making the world’s marketplace your marketplace since it was founded in
April 1995, and has been an eBay Certified Service Provider since August 2004.
For more information, please visit www.aswas.com or call 520.204.1935.